STAY WEIRD - MINI RODINI Aw2019

Mini Rodini’s autumn collection AW19 Stay Weird 

celebrateskids that go their own way and dare to be themselves.

– 

The world needs people that stick out from the rest. It can

be that they are unable to - or don´t want to - fit in, that makes

them different. There is so much emphasis in society to be

perfect and that’s wrong, says Cassandra Rhodin,

Creative Director and founder of Mini Rodini.

The inspiration behind AW19 is a mix of references from

the movie Stand By Me to the author Goethe and

Cassandra’s own childhood, and presents original artwork

and prints - featuring Flying Birds, Skeletons, Scorpios,

Bristling Cats and Guinea Pigs. 

The prints with guinea pigs

comes from a picture Cassandra came across when she did

her research for the collection.

– I found an image of Princess Diana as a child with her guinea

pig Peanut. It awoke a sentimental feeling inside of me. Once

upon a time she was a shy kid that tried so hard to fit in.

True to the brand’s dedication to sustainability, one of the

seasonal novelties is that the Mini Rodini Basic assortment

is now produced in Tencel instead of 100% GOTScertified

cotton. TENCEL™ is a wooden fibre that feels soft

and breathes - a great sustainable alternative to cotton

- produced in an advanced “closed loop process”, with

minimal impact on the environment and with an economical

use of energy and water.

SHOP the new collection HERE

at Orange Mayonnaise (World Wide Delivery)

About Mini Rodini

Mini Rodini was created in 2005 

by illustrator Cassandra

Rhodin. 

Since then the childrenswear brand has become

known for its unique prints, great quality, and dedication to

sustainability. The playful patterns are original artwork by

Cassandra, inspired by everything from wildlife and pop

culture, as well as the fantasy and free spirit of children.

The clothes have been picked up by celebrities such as

Beyoncé and Liv Tyler. 

During spring 19 Mini Rodini opened its

first flagship store in London, located in the heart of Notting

Hill, on 237 Westbourne Grove. The brand has 500 global

retailers and a loyal fanbase of customers all over the world, 

and we are 1 of the for sure !

Sustainability

Sustainability is in the DNA of Mini Rodini

They carry one of the most sustainable ranges on the market.

The collections include over 99 % products made from

sustainable materials yearly. By sustainable materials, we

mean non-conventional materials that have a lower impact

on nature and human health, such as organic cotton, Tencel, recycled

polyester, and Modal®.

No killing of animals

Mini Rodini is a brand that never uses leather, skin, fur or

feathers. They believe that it is possible to create great clothes

for kids without it being at the expense of the environment,

animals and humans.

Living wage project

They always try our best to improve the working conditions

for the workers who make the Mini Rodini products. In 2016 Mini Rodini

started a Living Wage project, where they researched living

wage estimates in the factories they source from. They then

worked out a system to fill in the gaps and made sure the

wages not only covered basic needs, but would also cover

personal development as well as the ability to make some

savings. By AW2018, 37% of the products were made by

workers receiving a living wage premium.