APRIL SHOWERS - SUMMER 2015

Madelon and Natalie, the two creators of April Showers , interviewed by MilK the Playtime fair in Paris, about the summer collection 2015.


MilK: April Showers in a few words?
Madelon and Natalie: Bohemian folk, urban, chic ... April Showers is a very Parisian brand, we are constantly seeking the balance between craftsmanship and modernity, and working on the purity of the cuts, materials, colors. The key for us is to keep a strong identity and to inspire our buyers …
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MilK: The summer collection 2015 April Showers?
Madelon and Natalie: Summer 2015 will be water! We worked a whole range of aqua green, celadon, emerald, declined onsparkling materials, which recall the tail of fish or mermaids! Theraw fabrics like straw and flax are juxtaposed with iridescent lamé silks and knits: moist and smooth face aridity. The prints show an aesthetic linked to the sea: tie & dye, ripples, drops of seawater ... White is important in the collection: a summer white, fresh and gay! All jewelry are following this inspiration, as well as accessories (almond green clogs, lurex socks ...).


MilK: Your current obsession?
Madelon and Natalie: Actually everything you dream for now, is ashed at the edge of the water! This year we have been much obsessed with our new offices. Today, we just want to realize our dreams. It's a long way, we go quietly but surely!


MilK: Your music of the moment?
Madelon and Natalie: For each collection we have a playlist that's looping. Right now, we love Mountain Man !


MilK: An address in Paris?
Madelon and Natalie: Super-Nature, a small organic restaurant in our new neighborhood, street Treviso (Paris 9).


Find all the collections on Orange Mayonnaise

Interview by Clara Dayet.


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For the original post, see Milk Magazine online

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