Soft Gallery was founded by Barbara Hvidt and Tine Holt Møller in 2007 in Copenhagen with the aim to bring the art to the eye level of kids and pass on wonderful and inspiring stories. Every Soft Gallery item is a soft canvas brought to life by artists from all over the world through carefully and lovingly crafted prints and hand embroideries that open eyes, minds and hearts to new ideas. The clothes are luxurious and contemporary with an added artistic twist. Soft Gallery places great emphasis on pure, high quality and sustainable sourced and produced materials and comfortable silhouettes. The designs are honest, timeless and personal.
Inspired by the past, the present and the future, the Soft Gallery SS19 collection ‘Timemachine’, embodies different decades and emerges in the shape of its own era, beyond time. The collection is a nostalgic throwback to the past, a poetic observer of the present and a confident visionary of the future. The brand’s creative duo, Barbara and Tine, took notes from their childhood, breathed in the today’s trends and took the pulse of the next generation though their own children. The result, a collection that brings back profound symbols from the art, film and music scene of the 60s to the 90s, and carries metaphors of the today and tomorrow.