Known for the raven prints and urban atmosphere, mói launched new prints with a touch of frost for their AW15 collection. The new collection also adds onto the raven print, deeper colours and imagery that support the main elements of the season. We see new colours inspired by the Icelandic nature, new styles and yet the ever popular signature prints are all here with a nice mixture that embraces the main features that have been a part of mói from day one.
In case you have never heard of this brand, mói is an urban children’s fashion brand originating from Scandinavia. mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.
The urban designs feature comfortable garments that can be used by both genders between 0–8 years of age. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.