Emile et Ida is a lovely French children’s brand that offers a refreshing, refined collection, with deliciously retro basics, inspired on folk, rock and romantic trends so dear to the creators. The designs are simple and comfortable, the colours are always subtle, at times muted, or sparkling. Details are valuable, the fabrics are soft and natural, and the patterns are always full of humour.
The beautiful SS16 collection is called ‘Road Trip’. Inspired by adventure, travel and long Summer holidays, this collection has a lovely nostalgic Summery feel, and features several themes – ‘On The Road’, ‘Yummy Time’ and ‘On Board’.
On The Road / Yummy Time features soft peony pinks, milk white and apricot jersey cotton with a tiny burger dot print and vintage stone-wash chambray, and is inspired by roadside stop-offs and Americana. We love the chambray jumpsuit with the embroidered cat face on the back!
On Board is ocean-themed, featuring Mr. Fish who wears a little hat, just like the book ‘Where is my hat?’! Nautical navy and stripes complete the look in relaxed sweatpants and Breton style T shirts.
There’s also a sardine print too, we love this cool monochrome illustration (also wearing a little hat!).