Gray Label is an Amsterdam based clothing brand founded by Emily Gray. The last couple of years they have become a well-known name in the children’s clothing industry, aged 0-8 years. Their values are minimalistic, organic and the use of soft colours.
These days we see a lot of bright colours and busy prints for the children’s collections and therefore we find Gray Label a relief in the entire dynamic other brands.
The fabrics are so so soft, made of organic cotton and must be so comfortable to wear; maybe it’s time for an adult collection? Anyway, for children it’s a no-brainer that their clothing must be easy to wear, they shouldn’t ‘ suffer’ wearing it, agree?
This new A/W’15 collection looks so promising. Let the pictures speak for itself!