juni 26, 2012

Mad Mayonnaise / Salad Cream Addict....

SALON/Istanbul first release: BEGINNINGS - a photo-exhibition by Annemarieke van Drimmelen, kidscase and X+L

During SALON/Istanbul fashion photographerAnnemarieke van Drimmelen and clothing brandkidscase presents BEGINNINGS, a conjoint exhibition that crowns a long-term and fruitful collaboration between Van Drimmelen and Kidscase.
For BEGINNINGS Annemarieke van Drimmelen photographs children in or around their natural habitat and in this atmosphere of familiarity she almost incidentally registers intimate moments of these children’s every-day life. 
BEGINNERS is exhibited in a stage setting designed byX+L.   

We invite you to come to the grand opening on saturday June 30, from 4 till 7 pm at De Slang - Spuistraat 199 in Amsterdam. The general opening hours run from sunday July 1st till sunday July 8th from 12 till 5 pm. Please notice De Slang is closed on monday July 2nd. 

About the creators of BEGINNINGS: 

Annemarieke van Drimmelen is a Dutch (fashion) photographer and also makes free work. September 2011 she showed her photo project ‘Between Us: A Model’s Life’ during the Downtown program of the New York Fashion week. Kidscase and Annemarieke van Drimmelen have been working together for years and found each other in a natural, documentary approach that centres on the child, and not just on what it wears or how it looks.

Kidscase, founded in 2000 by Jacqueline van Nieuwkerk en Merel Verbrugge, is an independent Amsterdam company that designs subtle, minimalistic children’s wear while focusing on cut, refined details and the quality of materials used. A child wearing kidscase by all means remains a child and what it is wearing one realizes only in second instance. In addition kidscase has it’s collections produced increasingly by methods that are both fair to people and environmentally friendly; by working with organic cotton and by cooperating with socially certified suppliers.

X+L (Xander Vervoort and Leon van Boxtel) are the designers of the stage set of BEGINNINGS. Their installation furthermore emphasizes the intimate and personal character of the black & white images of Annemarieke van Drimmelen. X+L’s fitting up of the raw, industrial space of De Slang adds to this ambience of quietness. www.salon1.org