Mini Rodini’s autumn collection AW19 Stay Weird
celebrateskids that go their own way and dare to be themselves.
The world needs people that stick out from the rest. It can
be that they are unable to - or don´t want to - fit in, that makes
them different. There is so much emphasis in society to be
perfect and that’s wrong, says Cassandra Rhodin,
Creative Director and founder of Mini Rodini.
The inspiration behind AW19 is a mix of references from
the movie Stand By Me to the author Goethe and
Cassandra’s own childhood, and presents original artwork
and prints - featuring Flying Birds, Skeletons, Scorpios,
Bristling Cats and Guinea Pigs.
The prints with guinea pigs
comes from a picture Cassandra came across when she did
her research for the collection.
– I found an image of Princess Diana as a child with her guinea
pig Peanut. It awoke a sentimental feeling inside of me. Once
upon a time she was a shy kid that tried so hard to fit in.
True to the brand’s dedication to sustainability, one of the
seasonal novelties is that the Mini Rodini Basic assortment
is now produced in Tencel instead of 100% GOTScertified
cotton. TENCEL™ is a wooden fibre that feels soft
and breathes - a great sustainable alternative to cotton
- produced in an advanced “closed loop process”, with
minimal impact on the environment and with an economical
use of energy and water.
SHOP the new collection HERE
at Orange Mayonnaise (World Wide Delivery)
About Mini Rodini
Mini Rodini was created in 2005
by illustrator Cassandra
Since then the childrenswear brand has become
known for its unique prints, great quality, and dedication to
sustainability. The playful patterns are original artwork by
Cassandra, inspired by everything from wildlife and pop
culture, as well as the fantasy and free spirit of children.
The clothes have been picked up by celebrities such as
Beyoncé and Liv Tyler.
During spring 19 Mini Rodini opened its
first flagship store in London, located in the heart of Notting
Hill, on 237 Westbourne Grove. The brand has 500 global
retailers and a loyal fanbase of customers all over the world,
and we are 1 of the for sure !
Sustainability is in the DNA of Mini Rodini
They carry one of the most sustainable ranges on the market.
The collections include over 99 % products made from
sustainable materials yearly. By sustainable materials, we
mean non-conventional materials that have a lower impact
on nature and human health, such as organic cotton, Tencel, recycled
polyester, and Modal®.
No killing of animals
Mini Rodini is a brand that never uses leather, skin, fur or
feathers. They believe that it is possible to create great clothes
for kids without it being at the expense of the environment,
animals and humans.
Living wage project
They always try our best to improve the working conditions
for the workers who make the Mini Rodini products. In 2016 Mini Rodini
started a Living Wage project, where they researched living
wage estimates in the factories they source from. They then
worked out a system to fill in the gaps and made sure the
wages not only covered basic needs, but would also cover
personal development as well as the ability to make some
savings. By AW2018, 37% of the products were made by
workers receiving a living wage premium.