juli 07, 2015



Chit Chat Tuesday With Kate Hill and Luca Romagnoli - Owner of Danish Clothing Brand Popupshop

in Chit Chat Tuesday
cct Popupshop director
Owner and CEO of Popupshop Luca Romagnoli, is quite a private person so it is a huge privilege to have him on today’s show! I promise to keep it short and sweet…
Luca, thank you so much for joining me and the CCT readers on today’s show we are hugely appreciative! So, let’s start off by you telling us a little bit about yourself…
Good morning everyone and thank you for having me on CCT! Well, my name is Luca Romagnoli and I was born in Odense (Denmark). I am half-Italian and studied Design Management in Kolding. 

Do you still live in Odense? 
No, I now live in Copenhagen with my girlfriend, three children and dog.

Ooh Copenhagen! What a gorgeous city! Why did you start designing?
Marie-Louise with whom I started popupshop and I started designing children’s clothing after not being able to find the right kind of clothes for our kids! We both place a huge importance on the quality of the garments that we buy for our children. We want there to be more to them than just the way that they look – ‘substance’ as we like to call it! 

Can you tell us a little bit about the garments at Popupshop that you create and produce…
As I said, we place a huge importance on creating garments that are of a high quality which are also affordable. All of our fabrics are soft, durable, colourfast cottons in various weaves for ease of movement, fit and comfort! The fabrics used are mostly GOTS-certified organic knitted cotton and the digital prints are GOTS labelled securing that the colours used contain no harmful chemical residues. Important factors with kids especially!

Most definitely! Where do you draw inspiration from? 
From so many places BUT SS15 came to life by combining imaginary images of natural spaces and forms with wild animals. 
We have played around and mixed different patterns with all over prints, forms and colours that are warm, vibrant and fearless. We have tried to balance the overall expressions to reflect the complexity of the meeting between urban environments and the wilderness.
cct featherkids popupshop1
 Popupshop Spring Summer 2015.
cct popupshop image2
Popupshop Spring Summer 2015.
cct popupshop image3Popupshop Spring Summer displaying Saltwater Sandals 2015.
I love what you have done! Your garments are unique, individual and look fab when photographed! So, what about SS15?
Popupshop’s Spring Summer 2015 collection is comprised of 51 styles split between girls and boys for ages ranging from 2-10 years and babywear from 3-24 months. 
cct princeandthebaker
The Prince and the Baker wearing Popupshop Spring Summer 2015

Where can people purchase Popupshop?
The collection is available in select children’s wear stores worldwide and online at popupshop.net store. 

cct popupshop aw15 collage5

cct popupshop aw15 collage1
And last but not least - what’s coming up for Popupshop? Can you give us any insider ‘goss’ as we like to call it? 
First, we’re excited to have started working with our UK media agency-Alegre Media! AND…I can tell you something else - in the future we would like to focus more on print design instead of the animal images! 

I can also tell you something – we are very happy to be working with Popupshop! Luca, thank you so much for joining us on CCT today! It has been great talking with you and hearing more about Popupshop!

AW15 Popupshop is now dropping in-store and online so don’t miss out! 

Check out the original post HERE at Junior Style

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