BRAND WATCH | MISS RUBY TUESDAY

by

Have you heard that Women's label Ruby Tuesday has started a kids collection? Aptly named Miss Ruby Tuesday, it takes minimalism to new heights! Here is what the creators behind the small offspring has to say about their new baby...


"2011 marked the birth of Ruby Tuesday, a collection of iconic pieces that complement the wardrobe of every fashion conscious woman. Three years later, we are happily thriving and expanding the women’s line to include the younger generation.
It started with our travels to Paris and Scandinavia when we brought loads of kids stuff like Stella McCartney circus jackets and beautiful basic items with a twist. Our home is filled with three girls of 0 till 9 years old, so the seed of our 'mini' collection was inevitably planted. The collection is a mix of jerseys, washed sweats and 100% linen T-shirts.

This season, we have developed a print that is a mix of dots and animal prints, that is now already blogged internationally by trend forecasters as the ‘Dalmatian spot’ print. Miss Ruby Tuesday is essentially a kids collection with an adult touch; not too complicated in design and colours, but with nice details and prints.
Ruby Tuesday, the name of a song from the Forty Licks Album of the Stones, is a never-ending story of inspiration and influence. Within four years, we hope to branch out the label throughout Europe, and collaborate with boutique shops that are fueled by passion for their concepts while meeting the interesting individuals behind it."

You can find Miss Ruby Tuesday over at Dutch online shop Orange Mayonnaise.

-----

For the original post, see Minor De:Tales blog !

Cookie Break - Brand Watch

Brand Watch | Tiny Cottons AW14

My oh my, Tiny Cottons latest AW14 collection is simply edible! The Spanish label was founded in 2012 and launched their very first collection in AW13. Their priority when designing clothes is comfort, quality and fun. They focus on soft fabric made out of pima cotton, easy to read prints that are very inspiring and timeless.

Fortunately I am not the only one that are loving this label, and its available in my favourite shop Orange Mayonnaise so if there is a specific size or print you are after, just check this shop !  Above are some of my favourite picks from their new collection.

1. Logo beanie knit / 2. Cookies dress / 3. Big cookie graphic Tee / 4. Logo knit pants / 5. Logo knit beanie / 6. Boots print Tee / 7. Logo knit pants / 8. Tiny cookie blanket / 9. Stripes knit beanie / 10. Pines body Onesie / 11. Big Cookie knit blanket / 12. Stripey knit beanie navy / 13. Pines Onesie.

----

For the original post, see Minor De:Tales blog !

Brand Watch

Brand Watch | Mini Rodini Drop 2

Mini Rodini's Drop 2 has finally landed in stores. This seasons collection "Mini Zoologist" is filled with wild themes and this drop's favourites have iguanas, toucans and beautiful swimwear as well as jackets and dresses. GOTS certified and recycled polyester makes it the labels biggest sustainable collection yet.

Find drop 2 in a wide range of retailers across the globe, like Orange Mayonnaise !

------

For the original post, see Minor De:Tales blog !

Printed by Hand

Brand Watch | Lion of Leisure

Sometimes you want to write about a label simply because you can see how much time they spend on details and quality. This is one of those times. Lion of Leisure hails from Antwerp in Belgium and is a small, independent kids clothing brand. Started by designers Matthew Grove and Saskia Solberg, all their products are printed by hand and in 100% Organic cotton (GOTS certified). Each t-shirt is printed with biodegradable ink and packed in an re-usable 100% organic cotton bag.

I love the fact that they have focused on local craftsmanship and make garments that look and feel special with a graphic identity inspired by their own detailed, whimsical animal illustrations with a humorous twist to them. It is also a great bonus that the tees are unisex. We got the chance to try out two of them and my kids picked the Lion Logo tee and the Fox T. The graphic, illustrated print is something that definitely struck a cord with the kids and they can't wait to try them out.

Besides t-shirts they also make some great looking animal pillows/toys and tote bags that also can be found in their etsy shop. Another retailer that stocks Lion of Leisure and ships worldwide is Orange Mayonnaise.

For more info and details visit:

:: LION OF LEISURE ::

----

For the original post, see Minor De:Tales blog !

Nununu online

Brand Watch | NUNUNU AW13

If you are into the deconstructed look (like we are! No worries about holes or raw hems here) then NUNUNUfrom Israel might be your cup of tea. Right now the AW13 range has hit stores like Orange Mayonnaise.

Expect to see more of their famous slogan prints, and stars but there are also new additions like nylon jackets and cardigans, and of course more of their wonderful comfy pants. Also be on the look out this winter for their collab with Collegien for some seriously cool slippers.

:: NUNUNU ::

-----

For the original post, see Minor De:Tales blog

Brand Watch...

Brand Watch | Mini & Maximus FW13

Californian label Mini & Maximus is almost out with another exciting FW13 collection. This one entitled "LOS BANDITOS" is packed with mischievous wear for the little bandits in our lives.  There are some more cool graphics and art ready to be worn, and a few good messages like "don't grow up' and 'no bullying' as well. Happy to announce that my girl M has drawn another little addition to the collection, the sneaky M, which is featured on a sweatshirt and a few dresses. It is always fun to see how the drawings comes out on the finished garment, and we are very excited for this one! The colours keys for this collection are olive green, burnt red, deep teal, khaki and a splash of pink.

The Los Banditos collection will be out in a couple of weeks time, and will be available in stores like Orange Mayonnaise and of course in Mima's own webshop.

:: MINI & MAXIMUS ::

---

For the original post, see > Minor De:Tales blog !

Kidscase

Brand Watch | Kidscase F/W13

The new Fall/Winter collections are rolling in over in Europe, and one label we are always excited to see is Dutch Kidscase. Their F/W collection is beautifully photographed by Annemarie van Drimmelen and showcasing another strong collection designed by Jacqueline van Nieuwkerk of Kidscase.

There is something magic about Kidscase style. It takes you back in time, just far enough to have nostalgic memories of your own childhood, but they only borrow the memories and put them into a more contemporary design. There is something almost wholesome about their chunky knits and beautifully crafted jackets that makes you smile and wish it came in bigger sizes. Kidscase deliver some very high quality garments for both kids and babies, and there is a lot to look forward to this winter.

You can find a large portion of the collection over at Orange Mayonnaise.

Brand watch Ao & Finger in the Nose at Minor De:tales blog today

New In | Warm Layers

Some new items from Orange Mayonnaise that will hopefully keep the kids a bit warmer this winter. Two lovely hoodies from AO, American Outfitters, a tee by the same brand and a great quality long sleeve by french label Finger In The Nose. The Sunday Zip hoodie for girls has some amazing embroidered details on the front and a beautiful star fabric inside the hood itself. It is made of a nice thick material and the drawstrings are cleverly made so they won't pose a risk for any accidents.

The Spray Can hoodie is equally cool with the same nice thickness and the cool faded vintage spray cans on the front. We also got a yellow Candy tee from AO, and the incredible soft Long John Moto Race long sleeve from Finger in the Nose , both we got because of their great graphics.

* Both the Spray can hoodie and the Moto race long sleeve are currently on sale so be quick if you like those ones.

---

For the original post, see > minordetales.blogspot.com.au/2013/05/new-in-warm-layers

See our complete Ao selection online > www.orangemayonnaise.com/en/webshop/american-outfitters

See our complete Finger in the Nose selection online > www.orangemayonnaise.com/en/webshop/finger-in-the-nose

American Outfitters by Orange Mayonnaise posted at the Minor De:Tales blog !

Brand Watch | AO American Outfitters

I have a crush on vintage style clothing. Raw hems, faded colours, and beautiful details. There is two of those sort of labels that always gets me very excitied when it comes to their designs and colour choices. Scotch Soda and American Outfitters. Lately I have been very impressed with American Outfitters. They seem to hit a home run with every collection, and I love their boys and girls styles equally! Here is a little background story on the Belgian label, that seem to have tapped into some serious raw coolness:

the story of american outfitters is a tale of three personalities and one soul.
three sisters – six hands - one passion -  stylish and fashionable clothing for women and kids.
sobriety is the key, less is more!
nathalie vandemoortele, the first in line, stands in for the daily matters as general manager.
caroline, the youngest one, is responsible for the never-ending enthusiasm of the sales team and between them there is patricia who, as the creative brain, is the source of the AO collections. together they form american outfitters, a belgian topbrand that just because of its sense of simplicity and a great eye for details has gained worldwide success.
bold but subtle combinations of color and texture, original prints and a unique style of natural fabrics and materials are typical for AO collections and that is what makes american outfitters fashion for the whole wide world!

Orange Mayonnaise has a large selection of American Outfitters, which I love. There is also a big sale section on some of the previous styles so if you have missed something from the last collection here is your chance to get it at a great price! If you haven't heard of AO, american outfitters, do yourself a favor and check it out, but I am warning you... its slightly addictive so don't say I didn't warn you...

:: AO, american outfitters @ Orange Mayonnaise ::

For the original post, see > minordetales.blogspot.com.au/2013/05/brand-watch-ao