Behind a luxe label for successful, sophisticated females of course stands a successful and sophisticated woman: Olcay Gulsen. With the Supertrash Girls collection she already gives the young ones her sense of style to take along. It's about being a Princess, being playful and light-hearted in an ever fast-moving fashion world.
When did you launch Supertrash Girls?
The first SuperTrash Girls collection was launched late 2011 and instantly became a success both in the Netherlands and internationally. ST. Girls is currently sold in leading retailers such as Harrods, Selfridges and Harvey Nichols and has recently joined forces with famous London department store Liberty on a capsule collection for Spring/Summer 2013. I started our ST. Girls line because I saw a gap in the market for younger girls looking to follow high fashion trends. Equally, the ‘mini me’ look that has been gathering pace for some time truly suits the SuperTrash lifestyle.
How would you describe the style philosophy?
ST. Girls is aimed at the daughters of successful, ambitious SuperTrash women. The collection is designed for the coolest girl in town aged 4 to 16, playfully linked to mummy’s grown-up world. The collections are derived from the SuperTrash collection and focus on young hipsters who are just as fashionable as the ultimate SuperTrash woman.
What was the inspiration for the current SS2013 collection?
The Spring/Summer 2013 collection is based on every girls dream... being a Princess, with fine fabrics and equally fun, surprising details. The collection consists of three themes: Delicate Princess, Geeky Princess and Bold Princess.
What's your favourite look at the moment?
The sand-coloured and tailored trench coat combined with colourful skinny jeans and a pair of neon bow sandals. Elegant and feminine!
And your favourite piece of clothing as a child?
I loved dresses and I enjoyed designing my own. At 14 I used to cut up my mother’s clothes to create my own version of Jean Paul Gaultier’s corsets; that’s when my love of fashion really hit.
Do you have children yourself?
Not yet!
Are you involved in any charity projects?
I look to inspire other people by doing the right thing. Therefore, I’m engaged in several charity projects such as ‘STOP AIDS NOW!’, ‘Challenge Day’, ‘Zorg en welzijn’ and ‘Kids Company’.
Do you have any plans to extend the range? (like toddlers, boys...)
We won’t extend the range for boys because the SuperTrash label is designed specifically for women and girls. My dream for the future is to design a collection for even younger lil’ ones so we can be dedicated to girls and women from 0-45.
Please complete this sentence: Fashion for kids should...
…be fun and fresh. It’s playful and light-hearted - something that can be forgotten in an ever fast-moving ‘grown-up’ fashion world. Going all out on kids design is a joy! It’s time to make playtime more fashionable.
