KEEP OUR WORLD GREEN !

TREE HUGGERS

by STELLA McCARTNEY KIDS

The SS20 Stella McCartney Kids campaign ‘Tree Huggers’ stars strong-hearted kids 

as environmental activists, who care about the future of our planet. 

This ethos derives from the Spring Summer 2020 collection itself,

which is all about encouraging positive change. 

Inspired by a children’s poem, the young activists show us how and why we should take care of the forest and the life within it. 

They demonstrate how to enjoy the small things around us and speak up to others about protecting the amazing green world. 

They are our future and take the lead in communicating 

about protection and respect for our environment.

🌿 KEEP OUR WORLD GREEN !

LOVING THE TREES POEM 

The trees and their leaves, 

Thank you for all that you do, 

You keep us safe and the birds and bugs and animals too 

We must keep our world green 

Because you keep our air clean. 

We must hug the trees and show them love 

We are friends of the amazing forest-The green world above 

We have to tell others what we know 

And to the trees kindness we show 

We must listen to the wild -I can make a difference even as a child 

Everyone gather round and shout about the woods 

They keep the sky blue! 

Nature is our Mother too 

Hug a tree and plant a flower 

We have the power

The SS20 Stella McCartney Kids collection aims to inspire positive change; 
encouraging everyone to use their voice, 
become an activist and take part in making a difference 
with print slogans such as ‘Love More’, ‘Green fingers’ and ‘Be Kind To Each Other’. 
The rainbow in all its beautiful variation is a recurring motif throughout the wardrobes for girls, boys and baby representing peace and diversity, 
linking back to the core message of the collection. 

As Stella McCartney cares about the future of our planet, 

more than 75% of the collection is made from sustainable materials

including organic cotton, sustainably sourced viscose 

as well as recycled polyester and nylon. 

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SHOP the 1st Stella McCartney Kids SS20 pieces HERE

TimeCapsules (EN)

We’ve all been given them, those standard gifts you get at certain moments in life. Babies get fluffy toys in gender appropriate colors, newly weds get kitchen appliances and when you move house or change jobs you get an extra 50 kilo’s of ugly house plants to take with you. The Time Capsule is not pink, blue or fluffy, it won’t make ice cream or die slowly in your living room but it lets friends, family and colleagues capture a snapshot of all memorable moments.

We live life at break-neck speeds. Time flies and sometimes it’s hard to remember the details of all the fun we’ve had along the way. As far as we’re aware time travel is still a way off. So until we can travel back in time to relive the happiest moments, we’ve created TimeCapsules. The TimeCapsule is the perfect way to capture and hold onto those big moments in life; the birth of a baby, a wedding, a farewell or a graduation. Whatever the moment is, with a TimeCapsule you can keep the memories of these milestone moments alive and fresh for years to come.

We would love to be able to claim this genius idea as totally ours... but that would be a lie. The truth is that the inspiration came from a very famous creative genius, none other than the fabulously quirky Andy Warhol. In the early 70’s Warhol continually had a brown cardboard moving box next to his desk where he’d collect bits of his daily life such as receipts, sketches, newspapers, phone messages and tissues with Marilyn Monroe’s lipstick mark. When the boxes were full he would write the date on the box and seal it. At the time of his death there were no less than 612 ‘Time Capsules’. This huge collection that has been showcased around the world gives an intimate look into the life and the era of this artistic and eccentric legend, and we think it’s a pretty good idea.

TimeCapsules is a collaboration between founder Anouk van der El, the award winning product designers of OfficeOriginair, creative collective Venour and graphic designersMae Engelgeer & Marloes Sijm. TimeCapsules are ready for use and come with a smashing looking journal in which all your favourite memories and photos can be collected with our magic washi tape and decorated with a set of complementary stickers. We also included some funky tags that you can hang onto personal items you want to include. Finally, you find a super strength sealing-strip to close the TimeCapsule with and keep all your goodies safe from curious wanderers for years to come! *

The TimeCapsules’ retail price is € 34,95. They are now also available for orders on www.orangemayonnaise.com/en. Please find tips and inspiration to put in the time capsules, in the pictures below.......What are your memories for the future?

* Warning! The TimeCapsule will self destruct Inspector Gadget style if opened early...