TREE HUGGERS
by STELLA McCARTNEY KIDS
The SS20 Stella McCartney Kids campaign ‘Tree Huggers’ stars strong-hearted kids
as environmental activists, who care about the future of our planet.
This ethos derives from the Spring Summer 2020 collection itself,
which is all about encouraging positive change.
Inspired by a children’s poem, the young activists show us how and why we should take care of the forest and the life within it.
They demonstrate how to enjoy the small things around us and speak up to others about protecting the amazing green world.
They are our future and take the lead in communicating
about protection and respect for our environment.
🌿 KEEP OUR WORLD GREEN !
LOVING THE TREES POEM
The trees and their leaves,
Thank you for all that you do,
You keep us safe and the birds and bugs and animals too
We must keep our world green
Because you keep our air clean.
We must hug the trees and show them love
We are friends of the amazing forest-The green world above
We have to tell others what we know
And to the trees kindness we show
We must listen to the wild -I can make a difference even as a child
Everyone gather round and shout about the woods
They keep the sky blue!
Nature is our Mother too
Hug a tree and plant a flower
We have the power
The SS20 Stella McCartney Kids collection aims to inspire positive change;
encouraging everyone to use their voice,
become an activist and take part in making a difference
with print slogans such as ‘Love More’, ‘Green fingers’ and ‘Be Kind To Each Other’.
The rainbow in all its beautiful variation is a recurring motif throughout the wardrobes for girls, boys and baby representing peace and diversity,
linking back to the core message of the collection.
encouraging everyone to use their voice,
become an activist and take part in making a difference
with print slogans such as ‘Love More’, ‘Green fingers’ and ‘Be Kind To Each Other’.
The rainbow in all its beautiful variation is a recurring motif throughout the wardrobes for girls, boys and baby representing peace and diversity,
linking back to the core message of the collection.
As Stella McCartney cares about the future of our planet,
more than 75% of the collection is made from sustainable materials
including organic cotton, sustainably sourced viscose
as well as recycled polyester and nylon.
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