Happy New Year dear readers! We start 2014 with the Spanish label Yporque. Hoodies with built–in masks, bat–pajamas, t–shirts with music… fun, comfortable, quality clothes that both children and parents will love.
Born in 2007 in Barcelona, the name refers to the question that children ask non-stop ¿y por qué? ¿y por qué? ¿y por qué? Why? Why? Why? The creators behind Yporque are three women, each with a different educational background (design, advertising and psychology), who have joined their knowledge in order to create a brand that, beyond fashion, appears with a very clear concept: a design that bears in mind those destined to wear the clothes… Children.
Yporque designs for children age 1-16 years old, pieces that intend to stimulate his or her senses and imagination by the means of sounds of textures. The cuts are plain and smart, the shades are neutral and easy to wear, and the fabrics for the most part, are made of super soft cotton…
We just can’t get enough of this brand and can’t wait to see what they have in mind for next season… Playtime (Stand K10), here we come! Stay tuned for more Yporque later today.